Smart. intentional. beautiful.

Branding & Design

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Self-branding is hard.
Really hard.

Good Lady takes the guesswork, struggle and uncertainty out of your branding: both for you and your ideal client.

delivering fresh, beautiful branding suites for inspired, enthusiastic entrepreneurs since 2008.


All About Eleanor


Hello and welcome! I’m Eleanor Tiefenbrun.

I’ve always been interested in the way things look. In fact, if you’d have asked me when I was four, I’d have told you “I want to be an artist.” I said that for years. 

I think I was fascinated by the transformation of materials and ideas into something more than just the sum of their parts, though I probably . . . read on >


  • Full Branding Suites

  • Logo Design

  • Rebranding + Refreshing

  • Media Kits

  • Marketing Materials

  • Custom maps and illustrations

  • Any other project that needs a fresh perspective and thoughtful design.

why good lady?

because you want bespoke design at a reasonable price from a friendly, reliable midwest gal, not a giant firm or some sub-par crowdsourced solution.

“I am so thankful for Good Lady Design + Branding! Eleanor is a joy to work with and really so, so skilled at translating what we want for our clients into something tangible, real and beautiful. Not to mention she’s just brilliant to collaborate. So glad to have her design expertise where ours is sorely lacking.” —Sabrina M., Anchorlight Creative

“I’ve worked with Ellie since 2015 on different branding projects for various clients. She is not only a great designer, but she is also fun to work with. She is very creative, forward-thinking, and always comes through with smart work.” — Mary Click, The Click Groupe

“We all love your work! Gorgeous design and illustrations! The pieces are awesome!” — Leslee, Leelanau Conservancy

more kind words >


Big ideas? Let’s Chat.



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