Designer, gardener, traveler too. Bride of a farmer, mommy of two.
Hello and welcome. I’m Eleanor.
I’ve always been interested in the way things look. In fact, if you’d have asked me when I was four, I’d have told you “I want to be an artist.” I said that for years.
I think I was fascinated by the transformation of materials and ideas into something more than just the sum of their parts, though I probably wouldn’t have put it quite in those terms at that tender age.
Anyway, that fascination just sorta stuck. Enough so that I pursued creative endeavors throughout school and into college, where I majored first in Fashion Design. But by then, having met my future hubby (a farmer-to-be) and having begun dreaming of a farm-y (i.e. likely not even remotely near a fashion hub) lifestyle together, and having listened to a fashion industry guest speaker say that we “nice midwestern girls will have to bitch-it-up if we expected to make it in the fashion industry,” I began to think maybe I was barking up the wrong tree.
So, by way of a brief detour toward Architectural Studies and a few brilliant and committed faculty-folk, I bootstrapped my own Interdisciplinary Design Studies major (thank you, Stephens College, for being so open-minded!), and, in the process, found my way to Graphic Design.
Indeed, a new tailor-made major, a fabulous new mentor (hey, Kate!), and a different way to pursue design: ad and publication design; identity and brand design; a magazine and lifestyle brand capstone; and a couple internships. It was basically total immersion in layout, branding, illustration, and the importance of it all. #thatesccalatedquickly
Post-graduation, we moved to northern Michigan, where I found my first big girl gig designing for a a bodacious regional magazine. Much was learned, friends were made, snow boots were broken-in!
Somewhere in there, Matt proposed on top of a sand dune, and some months thereafter (and after moving back to Missouri) we got hitched at a beautiful mill owned by some family friends back in Missouri, and that very day, Matt revealed that we’d be flying to Switzerland and traveling (on the oh-so-cheap) around in Europe for a few weeks! Delegating honeymoon to husband: success!
Anyhoo—the spring before we were married, we’d bought our first farm. I’d grown up on a farm, Matt majored in Ag, but with chickens and turkeys on pasture, cattle, and even pigs and sheep, we learned a lot on the farm front that first year!
Meanwhile, I was snuggling the beagle mutts we found in the barn (they’d come with the place, unexpectedly—bonus!), looking for a new design gig, and facing our reality of living nearly an hour from much of anything, agency or publication-wise… and—shocker—not finding anything I felt wild enough about to make a 2-hour commute part of my daily routine.
So, sort of because nothing else presented itself, I began to do custom design work from the farm.
Not surprisingly, it was a slow start in rural mid-MO. But I’m comfortably busy now, and, two beautiful babies, a few really wonderful dogs, and another farm later, I’m really pretty happy with how things have fallen into place. #livingmybestlife #workinprogress
And, now, here we are: Good Lady Branding + Design, named, to reflect (I hope!) the quality of my relationships with clients (and ideally everyone in my life) and the quality of work I endeavor to provide.
It’s aspirational. It speaks to the type of lady and designer I’d like to be. A good one.
So, there it is: the nutshell version, believe it or not!
Have a look around and don’t hesitate to reach out with questions or for a hand with your brand.
I’m pretty friendly, and I like this stuff.